Partner, Producer
With 15 years of experience in all aspects and categories of production, Rachel started as an earnest intern at VH-1.  Six years later, she owned her first event production company working with fortune 500 companies and A-list artists and has been growing her reputation and repertoire ever since.

Propelled by challenge, and a self-identified ‘adrenaline junky’, Rachel is on constant watch for the undertaking that hasn’t been undertaken.  Fearless in her mission to create, there is no comfort zone she won’t step out of to achieve a goal.  Her energy is contagious and reassuring which often earns her the nickname ‘Little Buddha’.

Managing Partner
Brought to LA by an early career in dance, Jenny spent her first professional years training and performing in Television and Stage. Always seeking growth, her love for culture and the arts evolved into a more nurturing and developmental path. One which led her first to manage the Edge Performing Arts Center, then on to build and run a globally recognized apparel brand, Nappytabs.

Dedicated to, in fact, borderline obsessed with, systems, Jenny is the operational power house that makes the New West Co run. Her command of situations and business prowess have earned her nom de plumes amongst colleagues, clients and friends such as ‘The Jeneral’ and, quite simply, ‘Money’.